Business, Marketing and Economics: Discovering How to Influence Performance, Learning the Ins and Outs of Institutional Investment...

Marketing Calculator: Measuring and Managing Return on Marketing Investment (BOOK): by Guy R. Powell

Marketing Calculator - Measuring and Managing Return on Marketing Investment describes the steps necessary to make data-driven marketing decision to improve results for your company, and your career.

Written with the right- and left-brained marketer in mind, this book demystifies marketing effectiveness for marketers and the rest of the executive team.

Money, Markets and Sovereignty (BOOK): by Benn Steil and Manuel Hinds

"Stimulating reading. Thoughtful and well written, bringing new perspectives."--Otmar Issing, first Chief Economist, European Central Bank

"Money, Markets, and Sovereignty offers an unusually wide-ranging and historically informed examination of contemporary controversies over globalization, and provides a searching exploration of the tensions between money as an emblem of national sovereignty and its role as a fundamental tool of individual choice."--Jerry Z. Muller, author of The Mind and the Market: Capitalism in Western Thought

"Money, Markets, and Sovereignty presents an extremely timely and valuable examination of the pros and cons of modern globalization, set against a background of illuminating historical precedents and debates." --William H. Donaldson, twenty-seventh chairman of the Securities and Exchange Commission

Pensions, Social Security and the Privatization of Risk (BOOK): edited by Mitchell A. Orenstein

As Social Security, workplace pensions, and individual retirement accounts become more insecure, America's pension system is in serious need of rehabilitation. This timely volume argues that any reform of the U.S. pension system must address both future imbalances in the Social Security program and weaknesses in the workplace and individual retirement systems on which a growing number of Americans now rely. Weighing what is gained against what is lost as new proposals surface, this book offers a clear account and reasoned analysis of the looming crisis, as well as our collective alternatives both domestically and abroad.

Pioneering Portfolio Management:An Unconventional Approach to Institutional Investment (BOOK): by David F. Swensen

David Swensen's creative and disciplined approach to investment has given Yale the resources it needs to augment its capacity for excellence in scholarship and teaching. Those who absorb the wisdom in this book will likewise strengthen the institutions they serve. --Beinecke Professor of Economics and President, Yale University

Primal Management: Unraveling the Secrets of Human Nature to Drive High Performance (BOOK): by Paul Herr

"The biological approach lends a fresh aspect to the subject of employee performance enhancement, and the well-researched, entertaining presentation should make this is an appealing reference for progressive business leaders."-- Publishers Weekly

Taming the Search-and-Switch Customer: Earning Customer Loyalty in a Compulsion-to-Compare World (BOOK): by Jill Griffin
"What an excellent wake-up call! Your company's most valuable asset (your loyal customers) have more tools than ever to compare you to competitors and switch. Griffin does an excellent job identifying the risks to customer loyalty in an environment of immediate and abundant information, and defines a path to earn loyalty through delivery of enhanced value in the eyes of your customers. A truly important premise to building and maintaining a successful business."—Gerald Evans, president, Hanes Brands Supply Chain and Asia Business Development

"In this dynamic treatise on customer retention, Jill Griffin, The Loyalty Maker, provides updated solutions to meet today's challenge of changing consumer shopping habits. A must-read for all retailers and wholesalers."—Britt Jenkins, chairman of the board, Tandy Brand Accessories, Inc.

"Mandatory reading for anyone who manages customer loyalty. A truly thought-provoking read!"—Timothy Keiningham, global chief strategy officer, executive vice president, IPSOS Loyalty

"Every company is in the service business now, whether they realize it or not. Jill's book is a great start on how to make your service experiences better than they are today."—Robert Stephen, founder, The Geek Squad

"Griffin is pure loyalty genius!"—Kelly Cook, vice president, Customer Engagement/CRM, Waste Management

The Anatomy of Buzz Revisited: Real-Life Lessons in Word-of-Mouth Marketing (BOOK): by Emanuel Rosen

“Emanuel Rosen is to buzz marketing what Peter Drucker is to effective management. This book is the foundation upon which most buzz marketing knowledge is based.”—Guy Kawasaki, cofounder of Alltop.com

“Buzz marketing is bigger and better than ever, which is why it is more important than ever to read this smart, smart book.”—Robert B. Cialdini, author of Influence: Science and Practice, and coauthor of YES! 50 Scientifically Proven Ways to Be Persuasive

"This is a must-read for marketers and an engaging book for anyone interested in social, digital or online media, or in social phenomena in general. Importantly, while acknowledging the power of the Internet, Rosen refuses to fall into the trap of focusing only on online buzz. Recent research indicates that the vast majority of word of mouth is offline."—Andrea Wojnicki, Financial Post