Building Design Strategy: Using Design to Achieve Key Business Objectives (BOOK): edited by Thomas Lockwood & Thomas Walton
How can design be used to solve business problems?
That’s the question answered by Building Design Strategy. Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights exploring topics on a full range of modern issues including; thinking ahead, adapting to challenges, developing tangible strategies, using design to convey ideas, choosing worthwhile projects to help growth, and using design to create fiercely loyal customers.
Marketing Calculator: Measuring and Managing Return on Marketing Investment (BOOK): by Guy R. Powell
Marketing Calculator - Measuring and Managing Return on Marketing Investment describes the steps necessary to make data-driven marketing decision to improve results for your company, and your career.
Written with the right- and left-brained marketer in mind, this book demystifies marketing effectiveness for marketers and the rest of the executive team.
Money, Markets and Sovereignty (BOOK): by Benn Steil and Manuel Hinds
"Stimulating reading. Thoughtful and well written, bringing new perspectives."--Otmar Issing, first Chief Economist, European Central Bank
"Money, Markets, and Sovereignty offers an unusually wide-ranging and historically informed examination of contemporary controversies over globalization, and provides a searching exploration of the tensions between money as an emblem of national sovereignty and its role as a fundamental tool of individual choice."--Jerry Z. Muller, author of The Mind and the Market: Capitalism in Western Thought
"Money, Markets, and Sovereignty presents an extremely timely and valuable examination of the pros and cons of modern globalization, set against a background of illuminating historical precedents and debates." --William H. Donaldson, twenty-seventh chairman of the Securities and Exchange Commission
Pensions, Social Security and the Privatization of Risk (BOOK): edited by Mitchell A. Orenstein
As Social Security, workplace pensions, and individual retirement accounts become more insecure, America's pension system is in serious need of rehabilitation. This timely volume argues that any reform of the U.S. pension system must address both future imbalances in the Social Security program and weaknesses in the workplace and individual retirement systems on which a growing number of Americans now rely. Weighing what is gained against what is lost as new proposals surface, this book offers a clear account and reasoned analysis of the looming crisis, as well as our collective alternatives both domestically and abroad.
Pioneering Portfolio Management:An Unconventional Approach to Institutional Investment (BOOK): by David F. Swensen
David Swensen's creative and disciplined approach to investment has given Yale the resources it needs to augment its capacity for excellence in scholarship and teaching. Those who absorb the wisdom in this book will likewise strengthen the institutions they serve. --Beinecke Professor of Economics and President, Yale University
Primal Management: Unraveling the Secrets of Human Nature to Drive High Performance (BOOK): by Paul Herr
"The biological approach lends a fresh aspect to the subject of employee performance enhancement, and the well-researched, entertaining presentation should make this is an appealing reference for progressive business leaders."-- Publishers Weekly
Taming the Search-and-Switch Customer: Earning Customer Loyalty in a Compulsion-to-Compare World (BOOK): by Jill Griffin "What an excellent wake-up call! Your company's most valuable asset (your loyal customers) have more tools than ever to compare you to competitors and switch. Griffin does an excellent job identifying the risks to customer loyalty in an environment of immediate and abundant information, and defines a path to earn loyalty through delivery of enhanced value in the eyes of your customers. A truly important premise to building and maintaining a successful business."—Gerald Evans, president, Hanes Brands Supply Chain and Asia Business Development
"In this dynamic treatise on customer retention, Jill Griffin, The Loyalty Maker, provides updated solutions to meet today's challenge of changing consumer shopping habits. A must-read for all retailers and wholesalers."—Britt Jenkins, chairman of the board, Tandy Brand Accessories, Inc.
"Mandatory reading for anyone who manages customer loyalty. A truly thought-provoking read!"—Timothy Keiningham, global chief strategy officer, executive vice president, IPSOS Loyalty
"Every company is in the service business now, whether they realize it or not. Jill's book is a great start on how to make your service experiences better than they are today."—Robert Stephen, founder, The Geek Squad
"Griffin is pure loyalty genius!"—Kelly Cook, vice president, Customer Engagement/CRM, Waste Management The Anatomy of Buzz Revisited: Real-Life Lessons in Word-of-Mouth Marketing (BOOK): by Emanuel Rosen
“Emanuel Rosen is to buzz marketing what Peter Drucker is to effective management. This book is the foundation upon which most buzz marketing knowledge is based.”—Guy Kawasaki, cofounder of Alltop.com
“Buzz marketing is bigger and better than ever, which is why it is more important than ever to read this smart, smart book.”—Robert B. Cialdini, author of Influence: Science and Practice, and coauthor of YES! 50 Scientifically Proven Ways to Be Persuasive
"This is a must-read for marketers and an engaging book for anyone interested in social, digital or online media, or in social phenomena in general. Importantly, while acknowledging the power of the Internet, Rosen refuses to fall into the trap of focusing only on online buzz. Recent research indicates that the vast majority of word of mouth is offline."—Andrea Wojnicki, Financial Post
A Splendid Exchange: How Trade Shaped the World (BOOK): by William J. Bernstein
"Entertaining and greatly enlightening . . . Mr. Bernstein is a fine writer and knows how to tell a great story well . . . A Splendid Exchange is a splendid book." -- John Steele Gordon, The New York Times
"Excellent . . . Bernstein is equally at home plumbing the romantic dawn of trade or untwisting the mind-wracking complexity of modern international commerce." -- Kirkus Reviews (starred review)
"Superb . . . [A] significant contribution . . . A Splendid Exchange is a work of which Adam Smith and Max Weber would have approved." -- Paul Kennedy, Foreign Affairs
"Timely and informative . . . Fascinating and surprisingly exciting . . . A saga of epic proportions." -- Booklist
America's Economic Moralists: A History of Rival Ethics and Economics (BOOK): by Donald E. Frey
Since colonial times, two discernable schools have debated major issues of economic morality in America. The central norm of one morality is the freedom, or autonomy, of the individual and defines virtues, vices, obligations, and rights by how they contribute to that freedom. The other morality is relational and defines economic ethics in terms of behaviors mandated by human connectedness. America's Economic Moralists shows how each morality has been composed of an ethical outlook paired with a compatible economic theory, each supporting the other. Donald E. Frey adopts a multidisciplinary approach, not only drawing upon historical economic thought, American religious thought, and ethics, but also finding threads of economic morality in novels, government policies, and popular writings. He uses the history of these two supported yet very different views to explain the culture of excess that permeates the morality of today's economic landscape.
Brazil as an Economic Superpower?: Understanding Brazil's Changing Role in the Global Economy (BOOK): edited by Lael Brainard, Leonardo Martinez-Diaz
Brazil is once again getting attention in the northern hemisphere. Long seen as an economic backwater, Brazil now occupies key niches in energy, agriculture, service industries, even high technology markets. Yet the nation still struggles with endemic problems of inequality and with a traditional ambivalence toward deep integration with the world economy. The authors' analysis focuses particularly on five key topics: agribusiness, energy, trade, social investment, and multinational corporations. The net result is an invaluable analytical contribution and a provocative look into the future of our global economy and into the workings of one particularly important component of that system.
Built to Win: Creating a World-Class Negotiating Organization (BOOK): by Hallam Movius, Lawrence Susskind
“Take a close look at a complex topic, providing a roadmap to better understanding.” --BizEd Magazine (July/August 2009)
Can Latin America Compete?: Confronting the Challenges of Globalization (BOOK): edited by Jerry Haar and John Price
"[The authors] have edited what is clearly the most extensive, detailed and useful book on competitiveness in Latin America. The book features an impressive roster of experts that analyze the key areas where Latin America needs to improve its competitiveness--ranging from education and labor markets to property rights, legal reform and security."--Latin Business Chronicle
"…a skillful contribution to the ongoing debate over how to achieve competitiveness and how countries in the region can face the challenges presented by globalization."--Luis Alberto Moreno, president, Inter-American Development Bank
"This is an important book for those who track the region’s performance. Using case studies, the authors cogently illustrate many of the issues that weaken the region’s competitiveness."--Roberto Newell G., CEO, Mexican Competitiveness Institute (IMCO)
China and Globalization: The Social, Economic and Political Transformation of Chinese Society (BOOK): by Doug Guthrie
This is easily one of the most comprehensive, incisive, and readily intelligible introductions to the numerous perplexities of economic, social, and governmental changes in post-Mao China...Given his willingness to confront central issues in Chinas modernization head on, Guthries work remains a superior guidebook to that historic process. Essential.-- Choice, (April 2009)
How to Manage in a Flat World: 10 Strategies to get Connected to Your Team Wherever They Are (BOOK): by Susan Bloch and Philip Whiteley
Manage, motivate, and communicate with teams that span continents while mastering all the resources available to global managers, from technology to travel. How to Manage in a Flat World is based on exclusive interviews with dozens of successful global managers.
Import/Export: How to Take Your Business Across Borders (BOOK): by Carl A. Nelson
Doing business across national borders is more profitable than ever. In the exhaustively revised fourth edition, Import/Export provides step-by-step guidance to show you how to take part in the booming world economy.
Innovation Tournaments: Creating and Selecting Exceptional Opportunities (BOOK): Christian Terwiesch, Karl T. Ulrich
Managers, entrepreneurs, and venture capitalists all seek to maximize the financial returns from innovation, and profits are driven largely by the quality of the opportunities they pursue. Based on a structured and process-driven approach this book demonstrates how to systematically identify exceptional opportunities for innovation.
Insufficient Funds: Savings, Assets, Credit, and Banking Among Low-Income Households (BOOK): edited by Rebecca M. Blank and Michael S. Barr
One in four American adults doesn't have a bank account. Low-income families lack access to many of the basic financial services middle-class families take for granted and are particularly susceptible to financial emergencies, unemployment, loss of a home, and uninsured medical problems. Insufficient Funds explores how institutional constraints and individual decisions combine to produce this striking disparity and recommends policies to help alleviate the problem.
The authors ultimately argue that if we want to demand financial responsibility from low-income households, we have an obligation to assure that these families have access to the banking, credit, and savings institutions that are readily available to higher-income families. Insufficient Funds highlights where and how access is blocked and shows how government policy and individual decisions could combine to eliminate many of these barriers in the future.
Key Concepts in Marketing (BOOK): by Jim Blythe
--Introduces and examines the key issues, methods, models and debates that define the field of marketing today.
Key Concepts in Public Relations (BOOK): by Bob Franklin
“The plethora of facts and theories is handled skilfully and the erudition worn so lightly that the best compliment a reader can make is that one is barely conscious of the huge amount of ground covered by the book and that it is the work of five different authors… Ultimately, it is the sheer variety of topics covered that impresses, as if the authors are deliberately making a point of the breadth of PR today” - Communication Director
Made in China: Secrets of China's Dynamic Entrepreneurs (BOOK): by Winter Nie, Katherine Xin, Lily Zhang
China's rapid economic growth has made it a vital market for the biggest multinational corporations, most of which have invested heavily in China. Yet those corporations face their toughest competition not from other multinationals, but from China's own homegrown businesses. China's entrepreneur class has grown and their businesses are succeeding primarily due to their knowledge of the domestic market, quick adaptation to market changes, and their resourcefulness. To paraphrase Sun Tzu, it is best to know one's enemy.
Managing Project Delivery: Maintaining Control and Achieving Success (BOOK): by Trish Melton, Peter Iles-Smith
Successful projects are the basis for a successful company, but many professionals lack the basic skills required to manage projects successfully. The Project Management Toolkit guides readers through each of the four key life-cycle stages that lead to effective project management. Focused on successful project delivery in the engineering, industrial and process sectors, the books are aligned to the standard PMP (Project Management Professional) body of knowledge from the PMI and APM project management organizations and develop the PM knowledge that career project managers and those who only intermittently lead projects will be expected to use. The books tailor these tools to meet the particular challenges faced in these sectors, which can vary considerably from the needs of the IT, customer or financial services projects that are routinely covered in other guides. Each book can be used as a standalone guide or be combined to provide a complete and powerful PM resource.
Building Design Strategy: Using Design to Achieve Key Business Objectives (BOOK): edited by Thomas Lockwood & Thomas Walton 
